Identity
Legal name: ____ Public name: ____ Website: ____ Address and country: ____ Identity reviewer: ____ Use the organization’s actual details. Mark unknown items for follow-up instead of guessing.
Purpose and voice
Mission in one paragraph: ____ Who we serve: ____ What we do: ____ Why we began: ____ Tagline: ____ Words we use: ____ Words we avoid: ____ Separate an existing commitment from an aspiration.
People, programs and permission
Program and project names: ____ Leadership positions and categories: ____ Approved logo/photos: ____ Publication permission checked by: ____ Save reviewed facts in Organization. Preview suggested brand language before accepting it.