Campaign boundary
Title: ____ Objective: ____ Audience: ____ Engine: ____ Start date and time zone: ____ Primary donation campaign: ____ Organization website: ____ Confirm dates and destinations before generation.
Four-part sequence
Educate: what should people understand? ____ Inspire: what approved story or mission moment can we show? ____ Engage: what useful question can we ask? ____ Activate: what specific action can people take? ____ Use different purposes and angles; do not repeat one caption across the calendar.
Media and review
Evidence to select: ____ Approved images: ____ Video or manual-handoff needs: ____ Package reviewer: ____ Publishing owner: ____ Check the generated package’s actual dates, formats, claims and links before approval.